Culture as Competitive Advantage
Culture can be a powerful component of an organization’s success or an impediment slowly grinding results to a halt. A cohesive, coordinated culture can optimize your strategy and accelerate results. But even a well-designed strategy coupled with an ill-fitting culture is doomed from the outset.
The effects of cultural misalignment can be traumatic. Turf battles ensue and internal competition replaces a focus on winning in the marketplace. Leaders lack credibility and employees are focused on protecting themselves and defending their position rather than delivering results. The organization loses focus resulting in wasted financial and human resources. As many organizations have discovered, “culture eats strategy for breakfast.”
Aligned, adaptive cultures that are effective at motivating people to “do the right thing” will lead to superior performance over a sustained time period. Whether you have a culture that is weak, inconsistent with your brand image or misaligned, we can help you improve your results through a process of
- cultural assessment
- identification of strategic leverage points
- integrated change process.
We support you in turning your culture into a competitive advantage that aligns people to deliver value.
Strategic Leverage Points
| “Thanks for getting us on the right track. You helped us change the almost back-breaking level of customer complaints and potentially cancerous separation between divisions into a system and culture that allows us to provide superior customer satisfaction even in an incredibly stressful environment.” Senior Vice President | “If you get the culture right, then most of the other stuff, like great customer service or building a brand will just happen naturally.” Tony Hsieh, CEO, Zappos.com |
